We all are aware that there is an intention behind every search made on the search engines. When people make any search on Google or any other search engine, they are either looking for something in particular or seeking answers to their queries. Businesses and executives have understood the importance of content optimization to become more accessible and visible to their audience. Digital marketing firms that offer SEO services in Indore are always focused on making efforts to create content that is user-friendly and relevant.
Google is made to recognize content that is relevant to the users. The algorithms make it display pages with search results are close to what the people are looking for. Thus, it is imperative to create content keeping in mind the user-intent to improve the website relevance.
Given the importance of user intent contents, businesses need to keep in mind website SEO when deploying SEO strategy. And here is how the businesses can achieve this.
Understand the different types of user intent.
First things first. To create a content strategy that is user-intent, it is essential to understand what some various types of user intent are. Any given consumer using search engine to look for a service or goods provider goes through multiple stages of the sales funnel. The search queries made by them vary at each step. These stages are Informational search queries where the user is looking for information about any given product or topic. The user is not yet ready to make a purchase at this stage. Then comes the navigational search queries wherein the user is seeking for a particular type of content. The last stage is transactional search queries where the user is at the position to make a purchase.
After understanding the search types a user makes, it is essential to devise content that can serve your user his purpose. Consider the keywords and phrases you need to use in order to optimize the content and enhance the website’s ranking.
Create content for user intent.
With 2019 at the verge of its commencement, it is essential for us all to realize that merely using keywords is not going to solve the purpose. One will have to keep in mind the user-intent while crafting the SEO strategy. Take is this way: since search engines like Google are more focused on user-intent, a content which is filled with keywords but no user relevance, it won’t rank.
Besides this, one needs to keep in mind to craft content for each of the user intent. By doing so, the business can help their consumer navigate easily throughout the sales funnel.